Brand marketer, culture enthusiast and outdoors fanatic. Currently seeking my next work adventure.
I’m a creative marketing leader who is innately curious, thoughtful and strategic in approach, up for a good challenge, glass half full outlook and recognized by colleagues for being a team player. I work hard, but like to have fun too.
My focus isn’t just on the end product, but also the collaborative process through which integrated marketing initiatives take shape. I love workshops with lots of post-its, deciphering white board notes and crafting marketing platforms that put the consumer at the heart of them. I find joy in the teamwork and camaraderie it takes to build each initiative.
I’m looking for an opportunity to leverage my passions for big ideas and creating experiences that bring brands and consumers together. I hope to do this at an organization that is mission driven, consumer obsessed, values diversity among their team and likes to have a little fun too.
My Work
The following are projects I led for global brands on timelines ranging anywhere from two to six months with budgets in the six to seven figure range. All executed by a cross-functional team.
Converse
Tyler, the Creator Gianno launch
In partnership with Converse, Grammy award winning artist Tyler, the Creator drops a new footwear silhouette.
Hit KPIs one day into product launch. Resulted in sixty-four percent (64%) new buyers to Converse.com and over 50% of new buyers were Converse demographic. Camp Flog Gnaw activation recognized by Converse CEO as a highlight for the brand in FY20. Initiative established best practices within the Converse marketing organization for how to run a cross-functional marketing program.
Sonos
Playlist Potluck
Content and experiential platform bringing together the worlds of music and food. Executed platform in AMPAC region (United States, Canada, Australia, Mexico).
Execution in region defined best practices later adopted by other countries.
Sonos
Project Lemonade
Pioneered Sonos’ first-ever marketing initiative focused on acquiring female Sonos owners. Included partnership with mindbodygreen (wellness website), a female Sonos ambassador collective, media partnerships (podcast & print) and product gifting to our target demographic.
Initiative was started in the United States and adopted by other countries. Asked by internal communications team to present initiative to employees around the globe
Pepsi
NFL Anthems
Some of music’s biggest names create an original anthem for their hometown NFL team through a partnership between Pepsi and the NFL.
Winner of 2013 Hermes Creative Awards for Integrated Marketing campaign.
Nike
Nike+ Original Runs
A series of continuous music mixes designed for running. Commissioned artists include LCD Soundsystem, Aesop Rock, The Crystal Method, DJ A-Trak and De La Soul.
Fun fact: LCD Soundsystem performed their album 45:33 in full during their series of concerts at Madison Square Garden.
Converse
Three Artists. One Song.
Music platform that brought together unlikely music collaborators for one song.
Mark Foster (of Foster the People), DJ A-Trak and Kimbra’s “Warrior” track was winner of the MTVu 2013 Tag Team Woodie Award.
Winner of 2009 Effie Worldwide: SILVER Award, Fashion & Style
Levi’s
Pioneer Sessions
An original series of musical recordings that feature remakes of hits from past decades inspired by renowned artists. Artists include Nas, John Legend and the Roots, She & Him, and Jason Mraz among others.
Named to Photo District News’ Photo Annual 2011 for Best Advertising.
Brand Awareness campaign
Armed with an imagination and a Markforged 3D printer, the future is limitless.
The long-term goal of Markforged's first advertising campaign was to increase brand awareness throughout Boston’s tech community. The company's rapid growth created a short-term need to attract top talent, which was translated into a simple and bold campaign design system built on the idea that when armed with an imagination and a printer, the future is limitless. The marketing strategy sharpened the positioning of the campaign identity, and shaped the media buy approach to focus on traditional and interactive out-of-home executions. The campaign garnered over 40M impressions during the two-month activation.
FormNext 2021
The reveal of Markforged's most sophisticated 3D printer and reimagined booth design.
Markforged’s objective for FormNext, the leading international additive manufacturing tradeshow hosted in Frankfurt, Germany, was to introduce their biggest, strongest, and most sophisticated 3D printer built to date: the FX20. Utilizing the refreshed visual identity system, the booth was designed to deliver immediate visual impact, differentiate Markforged from the competition, and celebrate the arrival of the FX20. The sales team met their target lead goals within three days of the tradeshow.
More About Me.
I’m back home in my hometown of Columbus, OH after stints after stints in New York City, Austin, TX and Boston, MA.
During my free time, I enjoy spending time with my dog Teddy, staying active, perfecting my gluten free baking skills and mentoring future marketers.